Chairman of Adidas Horst Dassler (r) receives the Olympic Order by IOC president Juan Antonio Samaranch (l) on the 20th of October in 1984 Stock Photo - Alamy
Sports & Management Research Institute - Horst Dassler (12 March 1936 – 9 April 1987) was a businessman who was the son of Adolf "Adi" Dassler, founder of Adidas. Horst Dassler founded
![The family grave of Adidas founder Adi Dassler at the cemetery in Herzogenaurach. [automated translation] Stock Photo - Alamy](https://c8.alamy.com/zooms/6/b0a7b4e0b257406cb11463f8e965e337/2amm07g.jpg "The family grave of Adidas founder Adi Dassler at the cemetery in Herzogenaurach. [automated translation] Stock Photo - Alamy")
The family grave of Adidas founder Adi Dassler at the cemetery in Herzogenaurach. [automated translation] Stock Photo - Alamy
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