Rewards Case Study: Nike+
HOW NIKE'S LOYALTY PROGRAMME LEADS THE MARKET BY APPLYING THEORY OF PLANNED BEHAVIOUR
Heidi O'Neill, President, NIKE Direct: Good morning, everyone. I'm Heidi O'Neill, President of NIKE Direct. Adam Sussman, Chie
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Rewards Case Study: Nike+
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The Secret of Nike's Omnichannel Customer Loyalty and Retention Strategy
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